PTC to Play a Lead Role in PI Apparel NY & SCF 2021

Written by: Blake Simms

Read Time: 3 min

PTC will leverage its sponsorship of the PI Apparel event to showcase its latest FlexPLM V12 capabilities. It will also lead a session on how PLM has evolved to accelerate product development and fuel growth in a post-pandemic era.

As a global series of events, PI Apparel brings together leaders from across the fashion, apparel, and footwear industry to discuss the vital role that technology plays in helping brands, retailers, and their suppliers to keep pace with a rapidly changing marketplace. PTC is proud to be both a sponsor and an active participant in this year's event, which will take place on November 9-10 at The Metropolitan Pavilion in New York City.

Over the course of the two-day event in NYC, PTC will showcase FlexPLM V12 — with its modern, visual, and fully-responsive user interface — along with other innovations, which align closely with key event topics such as: digital product creation; the future of supply chain connectivity and collaboration; the use of 3D assets in design, development, and consumer-facing channels; and AI and machine learning. Visitors to the PTC booth (#3) will be able to discuss these vital subjects with PTC’s dedicated retail experts and learn first-hand how PTC is supporting brands and retailers in these strategic areas.

On the second day of the event, at 10:55 a.m. ET, PTC’s VP of Product, Quach Hai, and Stephanie Anetrella, Senior Manager of DPC at VF Corporation will also lead a session on how PLM has evolved to accelerate product development and fuel post-pandemic growth. Supported by real-world use cases, the session will highlight the must-have PLM capabilities and features needed to improve user adoption, support scalable, digital product creation workflows, and enable supply chain agility.

“We are thrilled to be a featured sponsor at such an important industry event, and we look forward to meeting with attendees in-person to spark critical conversations about today’s most pressing industry challenges,” said Bill Brewster, Senior Vice President and General Manager of PTC’s Retail Business Unit. “Our dedicated retail team believes strongly in sharing best practices and illustrating the benefits of new, cutting-edge innovations, so I’m confident the business leaders and executives attending PI Apparel will see for themselves why PTC is the trusted PLM and digital transformation partner to the world’s best-known and most successful brands and retailers.”

As the most-widely used, scalable and secure Retail PLM solution, interest is expected to be high in PTC’s leading FlexPLM solution at PI Apparel. There’s still time to request a meeting with a PTC retail expert at PI Apparel, although places are limited.

Tags: Retail and Consumer Products

About the Author

Blake Simms

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.