AMG Asia Selects PTC FlexPLM to Drive Digital Transformation Initiatives & Deliver Greater Customer Value

Written by: Blake Simms

Read Time: 3 min

We are proud to announce that recently Advanced Manufacturing Group (AMG), a multinational specialist in footwear development and production, has become one of the latest companies to select our market-leading FlexPLM® solution where they will also benefit from PTC’s deep manufacturing industry expertise.

The broader project encompasses PTC FlexPLM – the retail industry’s most widely-used PLM solution – powerful IoT software, and a supply-chain-wide connectivity layer that will optimize AMG’s business processes and internal collaboration, as well as providing key retail customers with a holistic view of their supply chains.

AMG has operated successfully for over 30 years in Hong Kong, China, Vietnam, Cambodia, and Bangladesh, sought after for its considerable expertise in footwear research, design, development, commercialization and production. Today, AMG works with select regional factories and a global customer base to manage the traditionally-fragmented process of footwear production – from initial brief to finished product.

Prior to selecting us, AMG’s senior executive team surveyed the global PLM market in detail, seeking not just the core benefits of PLM – a single source of data, and a platform for real-time collaboration – but also a very particular kind of partner, as AMG President Michael Roy explains:

“We wanted to identify a technology partner who was proven in the Asia-Pacific region, and whose software and services could scale to manage the volume and variety that AMG produces. But, it was also essential that we find a vendor that understood the connected footwear manufacturing landscape, and the demands of producing for household names like America’s largest retailer. We chose PTC FlexPLM to give us total control over our own processes and our connected factories, as well as to transform the way we communicate with our customers overseas.”

Following a successful proof of concept, AMG is rolling out FlexPLM to users across its athletic, lifestyle, service, tactical and work divisions – with FlexPLM’s local language support allowing English and Chinese translations of individual attributes.

Powered by the ThingWorx® Retail Connector middleware, and implemented by PTC’s Chinese partner PISX, AMG will also integrate FlexPLM with digital production solutions like RomansCAD 3D, product testing platform Mesh01, and the independent Material Exchange.

The project also included licenses of PTC’s ThingWorx IoT application development kit (ADK), and licenses for the ThingWorx Retail Connector – both of which will be used to add further integrations over time, says Jake Pinger, Chief Product Officer at AMG:

“As well as allowing us to use Augmented Reality to share operational knowledge between creative teams and engineers, ThingWorx, paired with PTC FlexPLM, is going to be essential to delivering AMG’s vision for the seamless exchange of a single thread of data that runs upstream and downstream, as well as enabling us to accelerate our digital transformation strategy.”

Speaking about the project, Bill Brewster, Senior Vice President and General Manager of PTC’s Retail Business Unit added: “We are always thrilled to find customers who share PTC’s vision for the fully digital future of product design and manufacturing, and together with AMG we look forward to pursuing that goal even further. We are committed to connecting the global retail supply chain to drive speed and efficiency from concept to consumer.”

If you would like to learn more about how our solutions can help your business, contact one of our experts here.


Tags: CAD Product Lifecycle Management (PLM)

About the Author

Blake Simms

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.