The PLM market for retail is hyper-competitive. Whether they’re starting out on their first project or replacing a solution that’s past its shelf-life, prospective PLM customers are hit with spin and success stories from every angle. In an ever-changing retail landscape, this makes it hard for brands and retailers to know which way to turn.
Working closely with independent retail PLM analysts and digital transformation experts WhichPLM, we identified a worrying trend. Not being equipped to accurately gauge the potential of different PLM platforms to tackle their immediate challenges and open the doors to longer-term strategic opportunities, brands and retailers were taking the path of least resistance.
Without the right tools to evaluate the entire PLM market, many were choosing to just follow in their competitors’ footsteps, becoming hung up on who was buying PLM rather than why. In many cases, this led to a selection process that failed to take account of their unique business needs.
To help potential PLM customers sidestep this snowball effect, we partnered with WhichPLM to co-author an exclusive Project Team Handbook – the first instalment in a multi-part content partnership that will run throughout 2019.
The handbook contains practical, impartial guidelines to unlocking the true potential of modern PLM - whether you’re completely new to the PLM market or a seasoned professional looking to migrate from an outdated solution to the cutting edge. We’ve also included exercises designed to help readers find the right balance between their immediate needs, future business opportunities and emerging technologies.
An engaging read, packed with useful content, the Handbook is now available to download completely free of charge.
Stay tuned to PTC Retail’s social channels throughout 2019 as we dive deeper into the best way to find a PLM partner fit for the future.
Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.
With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.
As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.