Part 2 of 3: Top Retail Tech Trends for 2018
We’re off to a new year, and the tech predictions are rolling in! As we shared in our last post, artificial intelligence (AI) is expected to play a bigger role for retailers. But what else is on tap?
Tech Prediction: Digital-physical walls break down. “By 2019, 40 percent of retailers will have begun significant workforce transformation to meet growing pressure to deliver a resonating omnichannel customer experience by breaking down digital-physical engagement silos,” said IDC Retail Insights. Likewise, Forrester Research predicts that in 2018 digital and physical touchpoints “must work together flawlessly — yet also do what each touchpoint does best on its own. And organizations must remove silo shackles to unify disparate data to develop deep customer insights.”
PLM’s Role: The truth is, silos affect many departments and functions, from design and development to store operations. And all of these barriers need to come down. Strategies to eliminate digital-physical “walls” in product development are just as important as projects to create a seamless customer experience. But how to get started? The tools may be more accessible than you think. You can use a product lifecycle management (PLM) platform to digitally connect internal stakeholders and external value chain partners, regardless of geographic location. Consider the boost to morale, efficiency and speed to market if 2018 became the year to finally escape from the email morass and spreadsheet jungle? Imagine your team connected to a cloud-based PLM platform, referencing a single version of the truth for all product data, moving together much faster to act on market trends. Picture yourself converting time-consuming physical processes, such as sample making, into faster digital steps.
Explore more from IDC in their PLM MarketScape report. Get your copy now!
Top 3 Retail Tech Trends for 2018: Part 2
Industry Analysts in the Retail PLM Software Segment Help Speed Decision-Making
Retail and Consumer Products
Product Lifecycle Management (PLM)
About the Author
Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.
With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.
As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.