Why Time-to-Value Is a Critical Component of Digital Transformation

Written by: Greg Kaminsky

Read Time: 3 min

As technology continues to transform the way that products are designed, built, and deployed, industrial organizations are being flooded with valuable data and insights across the value chain. From engineering and manufacturing, to aftermarket service and the customer experience, reliable access to actionable data is pushing the potential of today’s smart, connected product offerings. Manufacturers are actively competing to differentiate their products by introducing IoT and AR enabled services that add value for customers. Unique combinations of hardware, software, and IT services are accelerating this innovation.

Given this pace of innovation, industrial companies need a trusted cloud provider to deliver the security, speed, and scalability that their products and customers rely on. Deploying out-of-the-box solutions like Windchill and ThingWorx on Microsoft Azure ensures a rapid time-to-value, so industrial enterprises can quickly integrate things like predictive maintenance and mixed reality into their offerings, without having to build complicated custom solutions that they have to maintain over time.

At last month’s LiveWorx, Sam George, head of Microsoft Azure IoT, and Kathleen Mitford, EVP of Products at PTC, discussed why time-to-value is such a critical component of digital transformation. The joint presentation also served to help clarify the benefits of the unique partnership between PTC and Microsoft.



Industrial organizations are benefiting from the rapid time-to-value that Microsoft and PTC’s pre-built joint solutions deliver. By incorporating industrial IoT and augmented and mixed reality capabilities into their products, companies like ESAB, Howden, and BAE Systems are differentiating their offerings and processes by adding value.

Discover how the synergy between Microsoft and PTC enables smarter connected products, services, and operations.

digital transformation solutions from PTC and Microsoft

Tags: CAD Industrial Internet of Things Industrial Equipment Life Sciences Connected Devices Digital Transformation Industry 4.0

About the Author

Greg Kaminsky Greg Kaminsky is a Senior Brand Marketing Manager at PTC based in Boston, Massachusetts. He focuses on sharing customer innovation stories and exploring how digital transformation helps product companies become more sustainable and efficient. With a background in marketing, video, and content creation, Greg is inspired by examples of people and technology that are pushing the boundaries of cutting edge. Outside of the office, Greg also enjoys volunteering and finding ways to positively impact the community as part of PTC's global ambassador group, Green at PTC.

Follow Greg Kaminsky on LinkedIn: https://linkedin.com/in/gkaminsky