Throughout history, humans have sought to communicate information through increasingly rich interfaces. The earliest examples date back to the beginning of human history 40,000 years ago when cave drawings were first used as an early form of communication. As humans have continued to evolve, so have our methods for communicating information in the world. From the invention of the printing press to the advent of the Internet, each breakthrough in the human information interface has unlocked immense opportunities.
Today we live in a hyper-connected world. The digital revolution has created an explosion of data, unlocking enormous opportunities and unleashing unprecedented levels of productivity. The advent of the Internet and personal computers democratized access to information, and smartphones allow us to access this wealth of information from virtually anywhere in the world.
While the digital revolution and the rise of the Internet of Things continue to release a torrent of data, it also created a widening gap between the digital information and the physical world to which it relates. Increasingly, the constraint is not a lack of information, but the ability to assimilate and act on digital information. Our current 2D screen interfaces are no longer capable of maximizing the potential of the digital revolution, and augmented reality (AR) is emerging as the solution to this problem.
While the explosion of digital information continues to create immense potential, we now need an interface to close the gap between digital information and the physical world. By providing information in-context, AR will serve as a powerful, next-generation information interface to bridge the gap between the digital and physical worlds, enabling humans to finally maximize the opportunities created by the digital revolution.
If AR is the solution, then every organization will need an AR strategy. Download your copy of “Why Every Company Needs an Augmented Reality Strategy” from the godfather of strategy, Harvard Professor Michael Porter, and PTC CEO Jim Heppelmann to learn more about how companies should deploy AR, as well as the critical choices they will face integrating it into business strategy and operations.
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