How Eizo Uses Top-Down Design to Deliver Better Products Faster

Written By: Cat McClintock
  • 10/24/2016

In project management, there’s an old maxim that nine women can’t make a baby in one month.  Coined by Fred Brooks in his 1975 book, the Mythical Man Month, the point was that simply adding people to a project doesn’t necessarily save time. Some tasks simply can’t be divided up evenly or effectively.  In fact, new talent can even delay projects as people try to get up to speed, make rookie mistakes, and add communication overhead.

Top-down design helps rework and project delays.     

You can also find a good explanation of how skeletons work in this video from

EIZO Premium Display Monitors Start with Skeleton Models

EIZO Corporation is a company that started out making Black and White TVs in Japan in 1968. It’s expanded enormously over the years, and today makes premium monitors for professional use. (Think CGI, CAD, and MRIs.)

EIZO monitors are not only high quality, they’re also chic. Check out the FlexScan EV2750—a 27-inch monitor with just a sliver of a bezel.

The FlexScan EV2750 was designed using new top-down modeling processes at EIZO

EIZO began using 3D CAD in 2003 when the company transitioned from CRT to LCD displays. Switching away from the old 2D approach enabled engineers to digitally prototype models, which always saves companies money and time, especially when compared to using excessive physical prototypes.

But that was 13 years ago. Now, facing intensifying price and design competition from companies in Taiwan and Korea, EIZO is fighting back with another change to its design processes. The company recently overhauled its engineering organization, adding top-down modeling for use during the conceptual design phase.

Modeling products in Creo on the Eizo display monitor.

At EIZO, skeleton models created with Creo Parametric support top down design.

With the skeleton model created at the concept design stage, the design team now has a better understanding of the overall structure of products. Best of all, the new process leaves more time for simulation and optimization of designs.

How’s it working? The company reports that top-down conceptual modeling is a key part of an effort to improve design and reduce overall development process time by 25% at EIZO.

And that means EIZO can continue to be a market leader for years to come.

 [Ed. Top-down design features are one reason you should be designing with Creo Parametric. Find out 7 more by downloading the free e-book, Top 7 Reasons to Design with Creo.]

Download the eBook: 7 Reasons to Design with Creo




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About the Author

Cat McClintock

Cat McClintock edits the Creo and Mathcad blogs for PTC.  She has been a writer and editor for 15+ years,  working for CAD, PDM, ERP, and CRM software companies. Prior to that, she edited science journals for an academic publisher and aligned optical assemblies for a medical device manufacturer. She holds degrees in Technical Journalism, Classics, and Electro-Optics. She loves talking to PTC customers and learning about the interesting work they're doing and the innovative ways they use the software.