Wrightbus Globalizes Product Development

Delivering Sophisticated Public Transport Vehicles to Global Markets

Wrightbus produces vehicles for the United Kingdom and more and more, for global markets, such as the Republic of Ireland, the US, Hong Kong and Singapore. To incorporate specific requirements of overseas markets, Wrightbus designs its products in a global network of partners. Windchill provides essential capabilities to support Wrightbus's global product development practice.

David Barnett, Development Engineering Manager speaks about how the company meets the challenges of global product development. Speed to market and ever-increasing technological advancement are the greatest challenges to overcome on an international scale. As fuel prices go up, weight reduction and more efficient engine technology is paramount to the company´s success. Continuous innovation and efficient global product development processes and engineering are the foundation that enables Wrightbus to successfully deliver sophisticated public transport vehicles to global markets.