Bang&Olufsen: Pushing Time to Market to the Limit
September 06, 2012
Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Thorbjørn Futtrup Jacobsen, R&D Me...
Bang & Olufsen is situated in the far west of Denmark. We have about 2,000 employees in Denmark and also in the Czech Republic. We have a turnover of about 400 million Euro and we make products for your home integrated audio-visual systems, televisions, audio equipment, loud speakers, phones, and also audio equipment for cars like Audi, BMW, Aston Martin and MG from Mercedes.
At Bang & Olufsen, we are especially being pushed to the limit on faster time to market. We need to be able to deliver our products faster, so we have to reduce the time spent on development. That can be done, for example, by more integrated R&D between the disciplines necessary to make a Bang & Olufsen product. For example, mechanics, electronics, and software. They have to move closer together to develop faster. And PLM very much supports these cross-discipline processes and enables us to deliver faster, hopefully. We're working, definitely, on getting faster all the time so that we have a well-oiled machine.
I believe, in the marketplace, one of the primary drivers is globalization. We see that as a key driver because our R&D activities are carried out all over the world. Also, production is carried out all over the world. So these distributed research and development also making the products all over the world that is driving the implementation very much.
The business driver for implementing PLM is the increased complexity we have in the R&D, that calls for solutions that can manage that complexity in our data model. So we have a data model that has to support high complexity, still delivering quality products. So that's another driver also for PDM implementation.