Global Development for Global Markets
Jamie Tantleff: Deckers Outdoors offers its products all over the world. And depending on which market we're entering, we do tweak our products for that particular market. So a color way in Japan, would be different than a color way in the United States. We do offer products specifically for that market, so it is tailored to the customer.
One of our biggest challenges was just being closer to market. With PLM, we were able to take one of our brand's calendars from 90 weeks, down to 70 weeks, which allows us to be on-trend, closer to market, and overall, deliver better quality products.
Greater Visibility, Better Decisions
Pam Buckingham: Having visibility early on in the product development cycle is absolutely critical to having alignment for a global team. The best example I can give right now is, our Teva team, using some of the tools within PLM, and addressing our critical path, we were able to have samples for every color way for our FLR, rather than just CAD drawings. And that was able to provide the global team to do forecasting way earlier than we had previously. So that's just one example of having visibility early in the line to provide more accurate data faster.
Jamie Tantleff: Having visibility allows our teams to be flexible in decision making. PLM allows them to go into one central place, update something, and it populates wherever that data is used, rather than having to go into hundreds of different spreadsheets to change it. For instance, if a material supplier is no longer viable, all we have to do is change it in one area, and it fixes it wherever else it was used.
Technology + People = Success
Pam Buckingham: PLM technology is wonderful, and it helps business processes without a doubt. But oftentimes, I think the people portion is overlooked. Technology will not be successful if you don't manage the change in people. You're taking people who are experts in their fields, top at what they do, and saying, "You need to learn how to do your job all over again, but I'm going to help you with that." And you have to be dedicated to partner with those people, so that it truly is a team, and it's not totally technology-focused. There is a big people portion that has to be addressed, in order to have great user adoption and be completely successful.
Jamie Tantleff: Deckers Outdoor is a global company. We have offices, not only all around the United States, but also, all around the world. And being able to communicate with all of our team members, in real-time, has been a huge advantage with having PLM. We're able to have everyone looking at the same information, at the same time, and know that we're going to make quality product because of that.