PLM Driving Process Improvement
Pam Buckingham: Deckers has had explosive growth over the past few years, and so a lot of people have been doing many different business processes just in order to get the product delivered to the marketplace. Now we're kind playing catch up, and laying the tracks, and the foundation to support all the growth that we have, and our vision to grow in the future. So we're trying to make business processes more consistent across brands, and also share things like materials, and costing to leverage economy of scale to get better prices, and better margins for our products.
People, Process & Technology
Jamie Tantleff: One of the biggest things that we’ve gained from PLM is really having to look at all of the processes that were happening within Deckers, and reevaluating them. We can't just take a large system such as PLM, and slap it in, and expect all of our processes to match the technology. We've had to really define all of our roles, and responsibilities, and step by step processes that match what is going on within our team members, and with the system.
Reacting in Realtime
Jamie Tantleff: With PLM we're able to take customer feedback such as from a key account, and integrate their comments into our line immediately. So for instance, before PLM if a key account wanted a specific color way, or a specific shoe, we might not have been able to add it last minute like we are now. With PLM, we're able to react real time, and add that really compelling idea for our key accounts right away.
Selecting a PLM Partner
Jamie Tantleff: When selecting a PLM provider, I would say that the biggest thing is partnership. They have to be willing to work with your company, and with all the team members. It's not just about implementing a new technology into your company; it's about getting all your team members bought into that technology. It's not going to work on its own, it takes a team effort, both from the company such as Deckers, and the PLM provider.
PTC has been an amazing partner. When we speak our minds that we're actually listened to, and you can see our ideas come to fruition. It's not just about a bunch of talk, and no action. It's a real partnership of listening, and hearing, and actually wanting to make our lives easier.