For many firms operating in mature markets, there are only so many sources of growth open to them, which is why launching unique, superior products with a compelling value proposition is so vital. Yet surveys show that bold innovation is down, while improvements and modifications to existing products are up. This only serves to maintain existing market share, rather than grow it.
Bigger, bolder innovation is the only sustainable route to long-term growth and prosperity for firms facing mature markets. Achieving such innovation is a major challenge for senior executives. But it’s the job of the leadership team to initiate and sponsor the development of an innovation strategy to generate growth.
Fill out the form to the right to download “Creating Bold Innovation in Mature Markets” and learn more about developing an innovation strategy that points your business in new directions – away from traditional and highly commoditized areas and towards opportunities of greater growth.
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