Innovative Products Demand Focus
In an era when customer demands evolve at the speed of new technology change, leaders like you know that innovative products set you apart from the competition. More importantly, continued product innovation secures brand loyalty and opens new market opportunities.
Delivering innovative products on a global scale requires more than just a bright idea. It requires design and engineering discipline and close partnership with your supply chain and manufacturing to overcome the challenges of bringing that bright idea to market. Even more, engineering leaders must define and orchestrate the processes, technology and people to develop a market-winning product.
Strategy to Ignite, Empower and Enable Product Innovation
Innovation that forces change in the marketplace is an elusive goal that often feels out of reach. But successful products driven by innovation often arrive through a disciplined product development approach. In our article series, read how people, process and technology form the foundation to successfully deliver faster, better, smarter products for your customers.
IESE: Bold Innovation in Mature Markets
For many global manufacturers, finding growth in mature markets is an ominous challenge: unseating competitors and finding new customers. A corporate strategy that enables launching big, bold innovative products is paramount to success. Robert G. Cooper, New Product Development expert, offers five business vectors that enable successful development of unrivalled products, thereby attracting new customers and driving new revenue.
Flowserve: Accelerating Innovation with PLM
”Innovation First” is a Flowserve corporate strategy to transform the way they conceive, develop and support products to secure customer loyalty and open new markets.