Managing Software: Key Element of Whirlpool´s Success

A systems engineering approach to managing complexity and product design

Generation Brands is one of America’s leading lighting and ceiling fan companies serving the electrical wholesale, home improvement, home décor, and building industries. Generation Brands aims to appreciate and build on the individual competencies of each brand.

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  • To maintain their status as a market leader and innovator they upgraded from Pro/ENGINEER Wildfire 4.0 to PTC Creo

  • Decrease the time it takes to complete a project

  • Ensure that the new tool is widely and efficiently adopted throughout engineering


  • PTC Creo provides the most current and state-of-the-art CAD technology solution

  • The PTC Creo Flexible Modeling Extension allows for quick edits through all stages of design

  • Robust PTC Creo Interactive Surface Design Extension tools allow for more accurate and complex surfaces

  • Training prior to installation ensures swift adoption


  • Projects completed 20% faster because of features and functionality within PTC Creo

  • 20% more efficient late-stage design changes with PTC Creo Flexible Modeling Extension

  • Quick and easy adoption of PTC Creo due to improved user interface

  • Cut weeks off adoption time with instructor led training

Home appliances have evolved into highly complex consumer products to meet the growing needs of diverse global markets. While the use of software has enabled Whirlpool Corporation to deliver even greater features for their global customers, it has also introduced greater complexity to engineering processes. Daily, teams collaborate worldwide in order to provide the software and hardware designs that are required to create any Whirlpool product. Consequently, hundreds of lines of code are developed and written to enable a wide range of product functionality. This needs to be effectively managed in a way to meet rigorous quality standards but also can be reused in future product models.

Creating software-based functionality in their products has brought tremendous benefit to customers. Efficient processes to manage all three disciplines - mechanical, electrical and software - enable Whirlpool to quickly provide customers new features with higher quality that is second to none.