MIT Report: 5 Steps to Improve R&D and Marketing Relations

Research and development and marketing are essential to developing successful new products. But the two departments don't get along nearly as well as senior management thinks.

How big is the gap? According to a recent survey, some 69% of senior managers described relations between marketing and R&D as collegial, but only 34% of mid-level managers saw the relationship that way.

Download this report to read 5 key strategies for getting both sides to engage more productively from the earliest stages of a product's development to increase the chance of coming up with a successful new product.

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