adidas Group Achieves Company-Wide Strategic Collaboration with PLM
At adidas Group (www.adidas-group. com), new products are simultaneously developed and introduced on a continuous basis to meet the needs of the most discriminating professional athletes, teams and consumers. Yet the company faced a specific need to implement a Product Lifecycle Management (PLM) technology architecture that would allow for strategic collaboration across the multi-brand, multi-product type, customer-focused organization.
Published by: Consumer Goods Technology, February 2011
Read More ... (pdf, 2867 KB)