Specialized Bicycle Components, Inc. is well known for its competition and recreational bikes. Specialized offers numerous models for cross-country, trail, fixed gear, and road riding, all designed with PTC Creo.
Who are those women? They’re employees and sponsored riders. Sometimes they’re both, like Rita Borelli, a nationally ranked endurance mountain bike racer.
In her role as a competitive rider, sometimes staying in the saddle for races as long as 24 hours, she knows first-hand the value of a bike’s comfort and ability to “go long.” In her role as Specialized women’s performance line manager, Borelli brings her real-life experience to the engineering floor, helping to introduce and assess new concepts and innovations.
The 2013 Specialized Ruby is a great example. Developed from the ground up, this new women’s endurance road bike is packed with ideas from frame to forks to help riders complete long distances, confidently and comfortably.
Robb Jankura, mountain bike engineering manager and power PTC Creo user, credits the design software for helping Specialized bring the best ideas to market. “With PTC Creo, we can explore more concepts than ever before, and pick those that will have the most impact on performance or comfort.”
Jankura and PTC Creo are behind the COBL GOBL-R seat post as well as a carbon leaf spring for the 2013 Ruby.
“We fully built, tested, and optimized these new components within PTC Creo, saving us weeks and months compared to traditional physical prototyping techniques,” says Jankura. The result is a seat post that ensures a comfortable ride even on the bumpiest surfaces.
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